Muse Case
The interface becomes the brand
+ The Task
We helped our friends at muse case – a digital agency based in Stuttgart – to develop a branding and visual style that would reflect their professionalism while still being true to their fun and easy way of doing things. As the agency, clients and projects grew, it felt like the perfect timing for a rebrand. We loved being part of this joint project.
+ STARTING POINT +
The founders of a new professionalism
The agency sees itself in the tradition of the Ulm School and the Bauhaus. It offers real solutions to problems and not empty buzzwords. Therefore, the design needed to be clear and constructive. A set of playful custom-made emojis loosens up the rational appearance, while futuristic-looking graphics visualize abstract contents and make the branding bold and distinctive.
The agency's high quality standards found their counterpart not only in the digital but also in the real world. A high-quality stationery was produced with discreet but effective materials and finishes, such as through-coloured Conqueror paper, embossing, hot foil stamping and stickers.
Contrasting typographic styles and generous use of white space make the UI feel sophisticated and easy to use. The functional and clear aesthetic is softened by smooth animations and transitions and the use of the playful set of custom-made emojis.
Muse case is a people-focused business. Their appreciation of the team is reflected in a reduced image style that focuses on the character of each individual. It’s not about showing off, it’s about setting the stage for individuals that make the company as successful as it is.
+ Outcome +
A contemporary and flexible set of brand assets to match the agency’s growing presence.
